Cultivating Connections: Transforming Student Recruitment Through Relational Engagement

Cultivating Connections: Transforming Student Recruitment Through Relational Engagement by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest In the world of student recruitment and enrollment, engagement strategies often fall short because...

Butts in Seats or Making a Difference?

Butts in Seats or Making a Difference? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest There is a need for graduate business programs to shift from a seat-filling approach to a student-centric, values-driven educational philosophy....

Are You Using These Four Lead Capture Strategies to Grow Your Graduate Management Education (GME) Program?

Are You Using These Four Lead Capture Strategies to Grow Your Graduate Management Education (GME) Program? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest In today’s highly competitive academic setting, capturing the interest of...

10 Cost-Effective Ways to Attract Your Graduate Business Program’s Target Audience

10 Cost-Effective Ways to Attract Your Graduate Business Program’s Target Audience by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest In the competitive field of Graduate Business Program Management, attracting your audience starts well...

Is Your GME Program Declining, Surviving, or Thriving?

Is Your GME Program Declining, Surviving, or Thriving? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest Last month I posed a question: “If your GME graduate program is here, do you know where ‘here’ is?” One way...