Written by: Rhea Kelly
Published by: Campus Technology on 7/29/2022
MBA News Digest Comment: It appears 2U is moving toward more transparency by disclosing their revenue share.
Extracted Content: 2U, parent company of online learning platform edX, has revamped its partnership model, moving from a one-size-fits-all offering to a variety of revenue-sharing options that enable universities to select stackable bundles of technology and services to meet their needs.
The options begin with a Core Degree Bundle: For 35% revenue share, institutions receive program design and management, access to the edX marketplace, organic marketing, prospect nurturing, ongoing student support, and 2U’s Digital Campus and data analytics ecosystem. Universities can opt to enhance the core bundle with additional services, comprising enhanced marketing (15% revenue share), content development (5%) and specialized support services (5%).