Written by: Andreas Kaplan
Published by: AACSB Insights
MBA News Digest Comment: None.
Extracted Content: The digital transformation of higher education has amplified the similarity among business schools. It’s time to cut through the digital clutter.
Overall, business schools offer a set of rather generic products. If you think about it, they all are very much alike. Most or all provide similar courses and are international in outlook (at least among the top-tier schools). Most promote large networks of successful alumni and long-standing partnerships with companies. For several years, these similarities have been reinforced by the various rankings, which evaluate schools on similar criteria, from the international makeup of their student bodies to the number of papers their faculty publish in top-ranked journals.
We see these similarities even symbolically. In France, at least, many schools’ logos are either blue or red and are contained in some kind of box or square.