Content written by Said Benamar and published by International Journal of Education and Research
MBA News Digest Comment: None.
Extracted Content: Abstract – Those who advocate integrative thinking and behavioral skills in business management has urged the creation of a new competency and project-based MBA that promotes learners’ behavior transformation and connection to industry. The purpose of this case study was to explore the use of experiential MBA program design at Université Internationale de Casablanca (UIC), a private forprofit university, to promote MBA graduates’ career advancement, foster behavioral transformation, and enhance the quality of leadership in Moroccan business management. The experiential and project-based learning (PBL) frameworks served as the theoretical foundations of this research project. The research questions addressed the effectiveness of experiential learning design initiatives in the enhancement of MBA graduates’ organizational behavior and quality of job delivery on the work place. Seventy individual reflection interviews were collected, and hand analyzed for the discovery of themes. Results showed that the design of a generalist integrated project-based MBA ensured a sustainable transformation of graduates’ managerial behavior leading to their career advancement and personal satisfaction. Intentions of this research are to improve the instruction and curriculum design and practice of learning in higher education. Implication for social positive change included the use of experiential learning to foster sustainable performance among graduates in a Moroccan economy in need of accelerated growth.