Content written by Chengyi Lin and published by Global Focus, The EFMD Business Magazine

MBA News Digest Comment: None.

Extracted Content: In 2018, total registered learners in the top MOOC platforms passed the 100 million mark. The total number of online courses was over 11,400. Roughly 18.2% of the courses are business related, a number that closely follows the 20.4% on technology. (Source 1) After seven years, the MOOC movement is starting to bear fruit from its root philosophy: providing education access to those who could not afford otherwise. Even at this prototyping stage, the impact on many traditional bricks-and-mortar business schools can hardly be ignored. The recent shutdown of some US MBA programme indicates that MOOCs strongly challenge the business model of classic incumbents.

On the other hand, “the open classroom door”, so to speak, also give a false impression to the general public that the MOOC experience captures all the values a traditional business school brings to its students. If the impact continues as digital education technologies evolve, what will become the future of business education? The ultimate impact of digital technology on education remains to be seen. What is becoming clearer, however, is the converging trends from the consumers.

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