Content written by Wendy Frost and published by The University of Texas at San Antonio
MBA News Digest Comment: None.
Extracted Content: As part of an Innovation and Entrepreneurship class for the UTSA College of Business Executive Master of Business Administration (EMBA) program, Associate Professor Kathryn Keeton is challenging EMBA students to consider how they can innovate using crowdfunding and crowdsourcing.
“I want students in my class to have a paradigm shift,” said Keeton. “When we introduce this topic there is resistance. The resistance is expected and is normal–I am challenging the class to figure out how they can work around it.”