WrittenPublished by: ProQuest LLC
MBA News Digest Comment: None.
Extracted Content: As globalization of business continues, the need for understanding cultural norms and social values has become a growing core business issue for businesses to address. Particularly, as the growth of middle class in China, the need to understand Eastern Asian culture for Americans and Europeans (the West) becomes a core International Business (IB) issue in IB practice, research and business education. This study examined the key factors of content for curriculum revision by addressing the need to add Chinese Confucian Heritage Culture (CHC) coursework in IB studies at business schools in the US. This study used the US as representative of the Western nations and China as representative of the Eastern nations, specifically the CHC nations.