Written by: Carol Hymowitz
Published by: Next Avenue
MBA News Digest Comment: None.
Extracted Content: A sneaker designed for runners who want to move slowly, rather than sprint. An app that helps caregivers keep track of their schedules and communicate easily with their older clients. A company that helps retirees who want to reenter the labor force — and encourages employers to give them a chance.
These are just a few of the existing products and services that MBA students analyzed in a new Stanford Graduate School of Business course, “Longevity: Business Implications and Opportunities.” The course — likely the first given on the subject of the longevity economy at a business school — explored why business executives and entrepreneurs should focus on the 50+ demographic.