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The following is a chronological listing of 50 blog articles that are available to subscribers.
Overcoming the Fear of Finance in Executive MBA Programs: A Stepping Stone to Financial Mastery
Overcoming the Fear of Finance in Executive MBA Programs: A Stepping Stone to Financial Mastery by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest Business schools must equip future leaders with financial literacy and confidence. The core challenge is bridging the gap between theory and practical application. Experiential learning, especially immersive business simulations and gamification, offers a dynamic, rewarding solution for empowering leaders to make sound financial decisions. See how top programs are meeting the challenge.Ah, finance and accounting—these very words can cause hearts to race and palms to sweat, especially for the talented individuals stepping into Executive MBA (EMBA) programs. Picture this: these are people with rich professional...
Cultivating Connections: Transforming Student Recruitment Through Relational Engagement
Cultivating Connections: Transforming Student Recruitment Through Relational Engagement by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest In the world of student recruitment and enrollment, engagement strategies often fall short because of a reliance on transactional methods. This blog post advocates for a shift towards relational engagement, where personalized help and conversations build trust and community throughout the learner's journey. The proposed "Engagement Matrix" tailors approaches to specific audience segments and key milestones, from attracting leads to nurturing alumni relations. Included is access to an extensive list of creative engagement tactics that encourage a diverse, learner-centered set of approaches to fostering engagement.Several...
Butts in Seats or Making a Difference?
Butts in Seats or Making a Difference? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest There is a need for graduate business programs to shift from a seat-filling approach to a student-centric, values-driven educational philosophy. Programs that focus on making a meaningful impact, aligning with students’ career goals, and addressing their individual needs enhances both student satisfaction and the program’s reputation. Strategies for making this transition include tailoring program offerings to meet student and market needs, active recruitment, personalized learning paths, quality teaching, and ethical leadership. The successful implementation of these strategies is likely to foster a more ethical, effective, and sustainable graduate education model,...
Are You Using These Four Lead Capture Strategies to Grow Your Graduate Management Education (GME) Program?
Are You Using These Four Lead Capture Strategies to Grow Your Graduate Management Education (GME) Program? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest In today’s highly competitive academic setting, capturing the interest of potential applicants is crucial for growing your graduate program. However, it’s not sufficient to just capture their interest. You need to capture them as a lead. Lead capture, which involves collecting contact information from interested individuals for future communication and engagement, is a crucial tactic. More importantly, it is not a onetime transactional event; it is a process that often occurs over extended periods, even days, weeks, or months.Effective lead capture techniques can affect program appeal and enrollment...
10 Cost-Effective Ways to Attract Your Graduate Business Program’s Target Audience
10 Cost-Effective Ways to Attract Your Graduate Business Program’s Target Audience by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest In the competitive field of Graduate Business Program Management, attracting your audience starts well before the first day in the classroom. It starts by pinpointing their knowledge gaps. The Attract stage aims to spark interest in potential learners, showing how the program turns gaps into strengths. This phase aims to make a lasting impression and lay groundwork for future engagement, encouraging learners to start their journey by arousing their curiosity. Here are ten cost-effective strategies to attract your target audience.In the complex, fast-paced world of Graduate Business Program Management, understanding and engaging...
Is Your GME Program Declining, Surviving, or Thriving?
Is Your GME Program Declining, Surviving, or Thriving? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest Last month I posed a question: "If your GME graduate program is here, do you know where 'here' is?" One way to answer this question is to classify your program into one of three states, declining, surviving, or thriving. This classification can be pivotal for strategic planning. Rigorous assessment and a detailed action plan are crucial for growth. The aim is to guide programs from survival or decline towards thriving, outlining steps and strategies for improvement to avoid program closure.In last month’s article, I posed a fundamental question: "If your GME graduate program is here, do you know where 'here' is?" To answer the question, let’s begin by...
Your graduate program is here! Do you know where here is?
Your Graduate Program is Here! Do You Know Where Here is? by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest Getting started on a journey to design, redesign, or manage a successful graduate program can often resemble navigating a sprawling network of streets in a large city you are visiting for the first time. Where do you begin? How can you ensure the path you choose leads to a destination that not only brings success but also brings fulfillment to all the stakeholders involved?Encountering such queries, I found guidance in an enlightening principle of design thinking described in the book by Bill Burnett and Dave Evans' Designing Your Life. They describe the principle from a life design standpoint as “starting from where you are." With a graduate program,...
The Role of Data in Personalizing the GME Learner Experience
The Role of Data in Personalizing the GME Learner Experience by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest Today’s graduate business education sector emphasizes the importance of personalization, recognizing that one size does not fit all. How can data be used to tailor the GME experience for every participant, ensuring that learning is responsive and relevant to individual needs and is more personalized? The short answer is to start by organizing and analyzing the data your systems and processes have already collected and then sharing the results with select groups of GME program constituents. To organize, analyze, and share, we must consider the roles and perspectives of three distinct audiences. Which specific demographic, psychographic, and learning...
The Game Changer- Leveraging Learner Personas for Unparalleled Graduate Program Design
The Game Changer: Leveraging Learner Personas for Improved Graduate Program Redesign by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest Imagine a graduate program that is perfectly tailored to every learner, making them feel like it was made just for them. Achieving this is possible using well-crafted learner personas. Getting started with existing programs can be challenging. This article presents a simple approach for program leaders of existing programs to implement learner personas as an effective program management tool. You might ask yourself, “What is the best way to get started?” When dealing with an existing program, one approach is to start by concentrating on the data that is routinely gathered as users progress through the program’s learning path....
Navigating the Future: The Critical Role of Personas in Shaping Graduate Programs
Navigating the Future: The Critical Role of Personas in Shaping Graduate Programs by Rodney G. Alsup, D.B.A., CPA, CITPProfessor EmeritusFounder, GME News Digest A common challenge faced by graduate program leaders and curriculum designers is the lack of a comprehensive understanding of the specific needs of their target learners. Personas, informed by data, can act as a compass, guiding program development and ensuring it meets learner needs. In two distinct studies conducted by GMAC and Accenture, they found that there are different types of learners who are driven by factors like career advancement, intellectual curiosity, or skill development. These studies highlight the importance of understanding your program's target audience. Without clear personas, programs risk offering...