Content written by Alexander C. Kafka and published by The Chronicle of Higher Education
MBA News Digest Comment: None.
Extracted Content: How do you market tiny sensors showing the comparative ripeness of grapes in various parts of a vineyard? Who are the potential users of sustainable passive solar heating units that dry herbs in shipping containers? Which geographic markets are most promising for a saturated-fat replacement for ground meat? What competitors are there for a new detector of food-borne pathogens, allergens, and contaminants?
Undergraduates in engineering might study how to create such products but probably not how to write and carry out a business plan for prototyping, producing, and selling them. That’s why master’s programs in engineering management (MEM’s or MSEM’s) have become increasingly popular, particularly over the last decade.