WrittenPublished by: The Chronicle of Higher Education Review
MBA News Digest Comment: This article provides insight into what has happened to undergraduate enrollments in the U.S. for the past forty-plus years. The article provides GME program managers a view of what recruiting and enrollment yields may look like for graduate programs in a few years.
Extracted Content: Disruption is here to stay. Campus leaders cannot change the wind direction, but they can trim the institutional sails. For too long, the admissions dean or enrollment manager had the lone hand on the tuition-revenue tiller. Now, it’s all hands (campus leadership, faculty, staff, trustees, etc.) on deck, pulling the tactical lines in a coordinated, strategic fashion. Given the perilous voyage ahead, what will your institution’s mix of majors, money, and mission be?