Written by: Eric Mazur and Bob Kerrey
Published by: Wall Street Journal
MBA News Digest Comment: None.
Extracted Content: As long as universities could continue attracting new students, expanding their endowments and paying tenured faculty members, there was little pressure to make substantive change. With similar educational offerings and little incentive to reform, U.S. institutions have been content to divide the applicant pool among themselves, using rankings to determine primacy in any given year. Instead of focusing on improvements in core offerings, they have collectively spent billions on amenities and athletics to compete for top students. They’ve modernized their campuses instead of their teaching methods and educational approaches.