Written by: Kevin Ritchie
Published by: IOL

MBA News Digest Comment: None.

Extracted Content: What does a business do if it’s hit by the 21-day lockdown? If your executive in charge of marketing is South African comedian John Vlismas, it’s simple; you give away the product for free.

Except this is no joke. Ever since the lockdown came into force on Friday, March 27, Henley Business School has been running 21 Lessons for 21 Days; 21-minute free webinars hosted by academics, thinkers, creatives and even relationship counsellors on getting through this unprecedented national quarantine.