Content written by Said Benamar and published via ResearchGate.
MBA News Digest Comment: None.
Extracted Content: Abstract – Those who advocate integrative thinking and behavioral skills in business management have urged the creation of a new competency and project-based MBA that promotes learners’ behavior transformation and connection to industry. The purpose of this case study was to explore the use of an experiential MBA program design at Université Internationale de Casablanca (UIC), a private for-profit university, to promote MBA graduates’ career advancement, foster behavioral transformation, and enhance the quality of leadership in Moroccan business management.