Written by: I-Fan Liu and Hui-Chun Hung
Published by: IEEE Access
MBA News Digest Comment: None.
Extracted Content: This study examines how social media and live-streaming services can be used to assist on-job MBA students with their learning of Management cases. A learning framework called e-Case Live, which integrates a popular live-steaming broadcast service with social media, is proposed. A total of 48 on-job MBA students participated in this study to learn about the practices of Management in a case-based course.