Content writtennd published by Poets&Quants
MBA News Digest Comment: None.
Extracted Content: A sale starts with a connection. Two people bond over shared interests and values. They introduce each other to their teams and show off their best sides. After bids and presentations, they negotiate terms and hammer out a contract. At the end, the solution is delivered and the bill is paid.
That’s how sales works … in theory at least.
Of course, purchasers rarely target one provider. They play the field, looking for the best fit and deal … just like MBA applicants. In many cases, they field multiple offers. Many times, their selection reflects the appeal of business school brands.