Written by: Colin Diver
Published by: The Chronicle of Higher Education
MBA News Digest Comment: Rankings have been under fire for many years. This article identifies 6 problems with the rankings systems. Several of these problems have been identified by others and nothing has really changed. Why? Is higher ed too dependent on the free publicity that is associated with rankings?
Extracted Content: There is a growing cottage industry of college evaluators, many spurred by the commercial success of U.S. News. I call it the “rankocracy” — a group of self-appointed, mostly profit-seeking journalists who claim for themselves the role of arbiters of educational excellence in our society. It wasn’t just the U.S. News rankings that were incompatible with Reed’s values. Virtually the whole enterprise of listing institutions in an ordinal hierarchy of quality involves faux precision, dubious methodologies, and blaring best-college headlines. To make matters worse, the entire structure rests on mostly unaudited, self-reported information of dubious reliability. In recent months, for example, the data supporting Columbia’s second place U.S. News ranking have been questioned, the University of Southern California’s School of Education has discovered a “history of inaccuracies” in its rankings data, and Bloomberg’s business-school rankings have been examined for perceived anomalies.