Content written and published by Public Relations Society of America (PRSA)
MBA News Digest Comment: None.
Extracted Content: PRSA, the nation’s leading professional organization serving the communications community, announced today that the University of Central Missouri (UCM) Harmon College of Business and Professional Studies has joined PRSA’s MBA/Business School Program.
Beginning this summer, UCM will offer access to PRSA’s strategic communications course as part of its MBA curriculum. Grounded in reputation management fundamentals, the course will help students gain an understanding of corporate communications (internal and external), integrated marketing communications, investor relations, corporate social responsibility (CSR), government relations and crisis communications.