WrittenPublished by: Journal of Marketing Education
MBA News Digest Comment: None.
Extracted Content: In this article, the authors describe the use of an interest-inventory survey for MBA students that allows instructors to measure students’ interest in the subareas of marketing, while communicating the range of career options available in the marketing discipline. The effectiveness of using the interest-inventory survey for team formation is demonstrated through empirical data gathered through an experimental methodology. The article details how this measurement of student interests is constructed, administered at the beginning of the term, reported and discussed, and then used throughout the term in team formation, exercises, assignments, and project work to simulate the multidisciplinary group structures most students will encounter in their careers.