Written by: Irina Dumitrescu
Published by: The Chronicle of Higher Education
MBA News Digest Comment: None.
Extracted Content: Public writing can be a touchy subject. From one perspective, we are living in a golden age of public intellectualism. Today’s scholars have numerous ways to reach a broad audience — from online magazines hungry for fresh takes on the topics of the day to print magazines looking for authoritative essays. Writing coaches and programs such as the OpEd Project offer training in how to pitch to general-interest publications, while grant agencies in Europe and North America increasingly require recipients to communicate with the public. To some scholars, public writing has even started to seem like yet another skill they are expected to master to stay competitive.