Graduate business programs are often “data rich but information poor,” holding vast amounts of data across disconnected platforms. The Graduate Program Intake Tagging System offers a platform-agnostic framework to transform this fragmented data into unified learner profiles. By implementing ten standardized tag categories, programs can create a common language that links systems, enabling proactive advising, evidence-based curriculum design, and intentional enrollment management. Leadership should begin with a phased approach—starting with foundational status, inquiry, and application categories—to build actionable intelligence that centers the learner experience and drives continuous program improvement.

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