GOAL

By the end of this stage you will have chosen your new graduate program concept or a redesign concept and will have started building your audience.

This is the first real step on your path to building or redesigning your graduate business program.

In this stage we’ll be looking at your graduate program concept and checking that it has legs so that you know that you’re not going to be wasting time chasing a non-starter.

The last thing you – or us – want is for you to put time and effort into developing a concept that isn’t quite right. So not only will we be helping you pick the best idea, but we’ll also be helping you to validate it as well, so you can move forward with confidence.

At this point it’s also important to consider your audience too…

Do you already have an audience that is clamoring for your potential program?
Do you have an audience but you’re not sure they’re the right fit for this program?
Or are you brand new to your role as a graduate program leader or team member and don’t have a clue? 

Don’t worry, there’s no right or wrong answer to these questions!

By the end of this state you will have a solid graduate program concept and a waitlist already in place to start collecting prospects and build your audience ready for your program launch.

Even if you think you already have this all figured out, don’t skip this stage!